Jibbitz The Croc Shoe Charms
Ever since I started wearing croc shoes all my friends kept saying “when are you going to decorate them?” I am a 25 year old male from New Jersey, I have no intentions of decorating my brown crocs. In fact, at the time I had no idea what they were even talking about. Then I found Jibbitz, the croc shoes charms.
Jibbitz – Decorations For Croc Shoes
Basically all Jibbitz are croc shoe accessories. They fit in the ventilation holes in your croc shoes. Think of them like croc bling for kids croc shoes. If would maybe buy one of them, like a really cool one. You can find all your Jibbitz needs right here, where it all started Jibbitz.com
History
Jibbitz was born in 2005 when owner and stay-at-home mom, Sheri Schmelzer, and her three children were inspired to decorate their collection of 12 pairs of Crocs™ shoes in the basement of their Boulder, Colorado home. With clay and rhinestones, Schmelzer developed unique charms that fit into the holes of Crocs. Sheri’s husband, Rich, saw the potential to create a unique accessory brand with colorful snap-on products specifically suited for Crocs™ shoes.
Beginning with a home equity loan and small assembly line in their basement, the Schmelzers launched Jibbitz, whose name is derived from Sheri’s nickname “Flibberty-Jibbit.” The Schmelzers began work on a few designs to share with family and friends and launched a website on their wedding anniversary, August 9, 2005. Within 1-year, Jibbitz were offered in thousands of stores and had sold over 8 million pieces worldwide.
In December 2006, the Schmelzers realized the “American Dream” when Crocs, Inc. announced that it had acquired Jibbitz LLC. Jibbitz currently operates as a wholly owned subsidiary of Crocs, Inc., and Founders Rich and Sheri Schmelzer have remained with Jibbitz as President and Chief Design Officer.
February 6th, 2009 at 12:10 am
Jibbitz? That’s jibberish!
February 8th, 2009 at 8:54 am
you’re funny @ Adam. Interesting read. Mon
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